Zoe Sugg, aka Zoella, is the best known of Britain's 'first wave' of online influencers - but has stepped away from the YouTube videos that first brought her fame.
They were at the helm of the YouTube 'Brit crew' in the 2010s - but it's been a while since Zoe Sugg (Zoella) and Louise Pentland (SprinkleOfGlitter) have collaborated.