From Nike Mind, with its pre-game benefits, to recovery shoes from Hoka, bulbous sporty footwear is moving into fashionable circles. Will we see it beyond the jogging track this summer?
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Hoka
since
auto-detected in 6 stories
26 days ago
6 months ago
Nike hires nonbinary FURRY to be face of ad campaign as ailing sportswear giant loses sales to Hoka and Adidas ⊕
found
a story from The Daily Mail 💩 › The Daily Mail
The brand hopes to revive sales by partnering with the online gamer Dominique McLean, who has earned more than $800K through esports.
7 months ago
Deckers Brands stock sinks more than 12% after soft outlook raises concerns about Hoka, Ugg growth ⊕
Deckers Brands shares fell about 12% after fiscal Q2 results with softer outlook and fears HOKA’s rapid growth is slowing amid cautious consumers and tariff pressures.
9 months ago
UBS calls Hoka sneaker maker a 'significantly underappreciated growth stock' ○
UBS' price forecast for Deckers Outdoors implies that the Hoka sneaker maker could rally 34% from here.
14 months ago
Running shoe brand Hoka accused of misappropriating Māori culture ○
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a story from The Guardian ⚠️ › International
Intellectual property experts say company’s Māori name – which means ‘to fly’ – needs to be acknowledged and ‘respected’
Popular sportswear company Hoka has been accused of failing to acknowledge the …
17 months ago
Nike and Adidas are losing their lead in running shoes ○
On, Hoka and other challengers are catching up fast
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