When Cheryl Tweedy walked down the aisle to marry England star Ashley Cole, she was cheered on by her mother and siblings. It was the latest 'pinch me' moment.
It's hardly a surprise that Katie Price disappeared off to Dubai and got 'married'. As somebody who craves attention, craves the headlines, she wants every inch of it and nobody else to have any.
After years as part of Harvey Weinstein's PR team, you could argue that Hollywood 'attack dog' publicist Matthew Hiltzik is a dab hand at handling a crisis.
Last month the model had a huge fall out with Jackiey Budden , his once beloved nana who he had lived with to seek solace from his father Jeff Brazier after they too had a bust up.
For weeks now, I'm told, those close to Richard Frediani have been throwing mud at the Breakfast host as a form of retaliation for her role in defying him.
As Strictly bosses are all too painfully aware, the past two series have been blemished by scandals which overshadowed a series regarded by the whole BBC as the jewel in its crown.