He's one of Britain's most successful social media stars and built an impressive career, having made his name as part of the hugely successful YouTube group The Sidemen.
The last social media sighting of the Quickendens together was in March. It was a picture of relaxed family life featuring two of their three children.
For many, it has been like watching a bad crime drama - but for the loved ones of Lee Andrews , his disappearance is a nightmare from which they are yet to awake.
Adam, Scott and Ryan have become firm favourites in reality TV circles over the years. But the fallout from Adam's I'm A Celebrity row has strained their once close-knit relationship with ITV.
At 6ft 7in, he had a successful football career spanning more than 20 years - playing for 11 different clubs across England before retiring at the age of 38.
They're the YouTube power couple known for sharing every aspect of their lives - from moving house to becoming pregnant and getting engaged - with their millions of followers online.
Smiling and surrounded by friends at one of Essex's most famous social hotspots - the Turkish restaurant Sheesh - James 'Arg' Argent looked like the happiest man alive. The truth is different.