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This $30 Labubu doll became an international status symbol—it brought in $423 million for its company last year ○

found 2025 › Jul › 14 (Mon) @ 20:10 UTC

Labubu ■
Pop Mart ■

Labubu dolls are seemingly a worldwide obsession. Here's how the toy's maker Pop Mart built the viral fashion sensation, with some celebrity luck involved.