Temu, TikTok, and takeaways: How heritage brands like Wedgwood and Emma Bridgewater are suffering due to Britons' love of knock-offs, takeaways and throwing 'more casual' dinner parties ○
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a story from The Daily Mail 💩 › The Daily Mail
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Wedgwood
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5 months ago
Changing food trends and e-tailers like Temu and TikTok Shop selling expensive-looking dishes for half the price have caused UK businesses like Wedgwood to suffer.
What went wrong for Wedgwood? Once Britain's most prestigious porcelain loved by the middle class - now you can't even give the crockery away ○
It once graced the tables of royalty, presidents and popes- for generations, Wedgwood was a symbol of refinement, tradition and impeccable taste but it is now gathering dust
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