Britain is in the midst of a jacket potato revolution, with Waitrose noting a 178 per cent increase in a search on its website for the spud, thanks to viral sensations Spudman and Spud Bros.
The legendary jacket potato seller, AKA Ben Newman, took to social media on Saturday to reveal that Dutch airline KLM refused to let him board his flight to Croatia with his dialysis machine.
The takeaway boss is facing fury from local café owners who claim that his customers use their toilets and sit down to eat his potatoes at their tables and chairs.
The food industry has proven to be a lucrative sidestep for various UK influencers, with the likes of Mr Beast and The Sidemen adding restaurants to their roster of businesses.
Jono Yates, from Manchester, who runs the foodie Instagram page @OnlyScrans,has blasted Spudman and SpudBros for charging extortionate prices for their loaded baked potatoes.
Ben Newman, 40, who sells £5 jacket potatoes from his trailer in Tamworth, Staffordshire, has gained 4million followers on TikTok - where he shares clips about his business.
Ben Newman, 39, who sells £5 jacket potatoes from his trailer in Tamworth, Staffordshire, has gained an army of fans on the social media app, where he shares clips about his business.