With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.
Fans of a Swedish clothing brand have slammed its founder Matilda Djerf amid claims she viciously bullied her employees and would 'regularly' make them 'cry'.
Djerf Avenue founder, Matilda Djerf who made Forbes 30 under 30, has been accused of 'regularly' making employees 'cry' as her 'inclusive and supportive' workplace comes under fire.