For a brief moment in internet history, the D'Amelios felt untouchable. They were the ultimate American family. Attractive, driven, close-knit and, most importantly, profitable.
Pulling up in a McLaren supercar to a crowd of hundreds of shrieking fans - each of whom had paid £38 to be there - you'd be forgiven for thinking the guest of honour was a Hollywood A-lister.
Once famous for British icons such as the Gallagher brothers, The Smiths and footballing legends like George Best and Bobby Charlton, there's now a new crowd in Manchester.
It is said that behind every successful man there is a woman. But in the social media age, it appears that behind the camera of every in-demand female influencer is a dutiful man.
When Mancunian celebrity brothers Ryan, Adam and Scott Thomas were sent to India in 2019 by ITV to explore their family heritage, the result was a moving six-part series which won over viewers.
Harsh lighting, piles of rubbish and empty stalls - you would be forgiven for thinking you'd stumbled into a backstreet market rather than central London's most anticipated festive pop-up.