Saudi Arabia’s extension of its soft power through sport reached into the heart of New York City on Friday night with a grandiose boxing card for a select audience backed by Turki al-Sheikh, the chai…
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General Entertainment
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9 months ago
10 months ago
CNBC Sport: Saudi push into boxing looks different than other investments ○
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The chairman of Saudi Arabia's General Entertainment Authority and an outspoken boxing fan teamed up with TKO Group and Sela for a multi-year partnership.
13 months ago
Saudi Arabia asks Hans Zimmer to rework national anthem ○
Composer also discusses plans for musical and film score as kingdom attempts to improve its image
Saudi Arabia has asked the Oscar-winning composer, Hans Zimmer, to work on a new version of its nation…
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