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Djerf Avenue

since 2025 › Jan › 23 (Thu) @ 21:53 UTC

auto-detected in 4 stories

3 months ago

How Matilda Djerf pulled off her comeback: As she launches in London after bullying scandal, the 'secret weapon' who brought her back from the brink, what she told me about her strategy - and how the city's It Girls have rallied round ⊖

found 2025 › Nov › 20 (Thu) @ 18:10 UTC

a story from The Daily Mail 💩 › The Daily Mail

When I arrived at the opening day for Djerf Avenue's pop-up in Selfridges, there were perhaps 30 women already browsing the collection.

14 months ago

Truth about 'internet sweetheart' Matilda Djerf: Inside her £30m fashion line Djerf Avenue where she's accused of 'psychological terror', 'breaking' staff and an utterly humiliating workplace practice, revealed by SARAH RAINEY ○

found 2024 › Dec › 18 (Wed) @ 13:45 UTC

a story from The Daily Mail 💩 › The Daily Mail

With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.

Fans turn on influencer Matilda Djerf over claims viciously bullied staff at her Djerf Avenue fashion firm and start sending their clothes back in disgust ○

found 2024 › Dec › 14 (Sat) @ 20:13 UTC

a story from The Daily Mail 💩 › The Daily Mail

Fans of a Swedish clothing brand have slammed its founder Matilda Djerf amid claims she viciously bullied her employees and would 'regularly' make them 'cry'.

Influencer's brand faces backlash over bullying claims ○

found 2024 › Dec › 14 (Sat) @ 08:36 UTC

a story from BBC ✅ › BBC News

Fans are outraged by allegations of body-shaming and a toxic workplace at fashion company Djerf Avenue.

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