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Cracker

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10 days ago

Our cartoonist reflects on the Manchester United co-owner’s recent statements and electioneering, via the prism of Cracker’s DCI Bilborough

  • Buy a cartoon | David’s favourite works of 2025

  • And his lates…

65 days ago

Researchers share the easy ways to uncover moments of festive discovery, proving you don’t need a lab coat to experiment this Christmas

Christmas may seem like a time for switching off and suspending …

5 months ago

Cracker Barrel reported fourth-quarter earnings after the bell on Wednesday.
Cracker Barrel's "Old Country Store" look is here to stay, the company announced, in the latest walkback of its rebranding initiative.

6 months ago

Cracker Barrel's rebrand is just the latest example of a company making big branding decisions, then pulling back after blowback from its customer base.
Shares of Cracker Barrel rose 4% after the restaurant said it would scrap its new logo, amid criticism from social media users and even President Trump.
US restaurant chain abandons rebrand after new logo prompts firestorm of criticism online.

Company says ‘we could have done a better job sharing who we are’ after taking heat over rebrand

The US restaurant chain Cracker Barrel has apologized to fans who were angered when it announced a new …

Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo.
Shares of Cracker Barrel plunged over 12% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

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