Top UK diet experts accuse fitness guru Joe Wicks of 'scaremongering' after Killer protein bar stunt ⊖
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a story from The Daily Mail 💩 › The Daily Mail
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Body Coach
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4 months ago
Joe Wicks, nicknamed the Body Coach, last week launched the bar, which he dubbed 'the UK's most dangerous health bar', ahead of his Channel 4 primetime show.
CHRISTOPHER STEVENS on Joe Wicks: Licensed To Kill: Why The Body Coach's ultra-processed food protest needs its own warning ⊖
'This is step one of a journey that I'm on,' Joe Wicks declared, wiping away a manly tear and brandishing a protein bar.
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