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2026 › May › 26
Luce
60 days ago
The Italian luxury car maker unveiled its first all-electric vehicle called Luce. Online critics were unimpressed.
Ferrari’s first EV sparks investor and social media backlash ○
Luce launch comes as executives are divided over demand for luxury electric cars
Ferrari shares fall after launch of first EV as Jony Ive design proves divisive ⊕⊕
Some analysts question whether design of Luce, starting at $640,000, lives up to sportscar brand’s heritage
Ferrari’s share price has dropped after it revealed a long-awaited first electric vehicle, w…
Ferrari's electric ambitions with the Luce launch ○
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Ferrari has unveiled its first fully electric car, co-designed by former Apple chief designer Jony Ive. The 'Ferrari Luce' is a five-seater, powered by an electric engine on each wheel - and is able …
Ferrari unveils first fully electric car ○
The new Luce model has divided opinion on social media, and comes despite intense pressure from Chinese EV makers.
Ferrari launches first EV with Jony Ive’s ‘polarising’ design ⊕
Ex-Apple designer aims to help Italian luxury brand win over a younger demographic with €550,000 futuristic ‘Luce’ model
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