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2026 › May › 19
Swatch
72 days ago
The new Swatch x Audemars Piguet 'Royal Pop' collaboration has become the most talked about collectibles of 2026.
Swatch boss defends watch launch that sparked chaos and closures ⊖
Nick Hayek Jr says the pocket watch launch saw "overcrowding like hell" at a small number of its UK stores.
73 days ago
Swatch fans left frustrated as stores stay closed amid watch frenzy ⊖
Dozens of shoppers gathered outside a Swatch store in Lyon hoping to buy a sought-after watch released with Audemars Piguet, only to find the shop closed following disturbances and stock shortages.
Chairs thrown in Manchester. Police dogs in Battersea. And tear gas fired in Paris...Just why Swatch shops globally have been besieged by young men in search of the garish £335 Pop watch writes ROBERT HARDMAN ⊖
found
a story from The Daily Mail 💩 › The Daily Mail
In years to come, I dare say scholars of psychology, of marketing and of media studies will be writing research papers on the bizarre phenomenon of the Royal Pop watch.
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