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2026March › 25

Labubu

4 months ago

The mystery squishy dumpling, created by toy manufacturer RMS USA, is the latest viral toy trend gaining traction on TikTok and other online platforms.
the Beijing-based toy maker posted annual revenue of 37.1 billion yuan ($5.4 billion) for 2025, up 185% from a year earlier, just shy of LSEG estimates of 38 billion yuan.
Pop Mart is betting on films, theme parks and global expansion to turn Labubu into a lasting franchise, even as the initial craze fades.

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