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2025 › August › 27
Barrel
10 months ago
Cracker Barrel's rebrand is just the latest example of a company making big branding decisions, then pulling back after blowback from its customer base.
Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo ○
Shares of Cracker Barrel rose 4% after the restaurant said it would scrap its new logo, amid criticism from social media users and even President Trump.
Cracker Barrel revives old logo after backlash stoked by Trump ○
US restaurant chain abandons rebrand after new logo prompts firestorm of criticism online.
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