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2025May › 28

Rhode

13 months ago

E.l.f. Cosmetics has acquired Hailey Bieber's skincare and beauty line, Rhode, in a new deal that is worth $1 billion, the companies announced Wednesday.
E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode for up to $1 billion as it looks to reach higher-income shoppers.

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