In 2016, these ORIGINAL 'influencers' ruled the online world... and then mysteriously disappeared. Here, the Mail reveals what happened to the era's biggest stars and how poisonous rivalries, seedy videos and heartbreak brought some tumbling down ⊖

In 2016, the concept of an 'influencer' was brand new. And yet, very quickly, the idea that online personalities could command vast audiences began to change so much.