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Truth about 'internet sweetheart' Matilda Djerf: Inside her £30m fashion line Djerf Avenue where she's accused of 'psychological terror', 'breaking' staff and an utterly humiliating workplace practice, revealed by SARAH RAINEY ○

found 2024 › Dec › 18 (Wed) @ 13:45 UTC

a story from The Daily Mail 💩 › The Daily Mail

Truth ■■
Matilda Djerf ■■
Djerf Avenue ■■
SARAH ■■

With her bouncy blonde locks and impeccable sense of style, Matilda Djerf is the ultimate cool-girl influencer. But this week, the scales started to fall from her devoted followers' eyes.